US price probably does not include vat because they dont have that. EU price probably includes it, most probably all components have that included in purchase price. So the eu price is comparable if you keep track of vat. If one would want to import large quantities or merchandise from us to eu, would have to pay vat at customs, the vat in the country where the import is made. Sort of speaking, can not avoid eu vat indefinatelly nor completely.
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